What is normative social influence characterized by?

Normative social influence is characterized by the desire to gain approval or avoid disapproval from others. This form of influence highlights the importance of social relationships and the tendency of individuals to conform to group norms to fit in or gain acceptance. When people change their thoughts, behaviors, or attitudes to align with those of a group primarily to be liked or accepted, they are responding to normative social influence.

This kind of influence is not driven by the need for factual information or the expression of personal beliefs, but rather by the social pressure felt from peers or societal expectations. It underscores the human tendency to prioritize social harmony and group cohesion, motivating individuals to conform in order to maintain social approval.