Study for the BTEC Applied Psychology Social Exam with our comprehensive quizzes. Featuring flashcards and multiple-choice questions, each designed with hints and explanations to boost your confidence for exam day!

One of the significant strengths of Asch's experiment is found in the use of controlled conditions with consistent confederates. This methodology allowed the study to maintain a high level of internal validity, as all variables could be carefully regulated, ensuring that the only major variable affecting participants' responses was the influence of the group. By controlling the setting and employing confederates who consistently provided the same incorrect answers, Asch was able to isolate the effects of group pressure on individual conformity.

This control added to the reliability of the findings, allowing for replication and further study in different contexts. It created an environment where the effects of social influence could be observed directly and clearly, contributing to our understanding of conformity in social situations. The structured nature of the experiment, in which all participants experienced the same conditions, further solidified the comparability of the results across trials, enhancing the overall credibility of the conclusions drawn from the study.

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